When choosing your brand, consider what you like. Take a stroll through your closet to help decide on color schemes and overall style. Your brand should represent you!

Create a color palette that includes:

• Main Color
• Accent Color
• Dark Color
• Light Color

Utilize your color palette to help your clients navigate your services. Choose a dark color for your font and a light color for the background. Your main color should account for 30% of your site, not 100%. Your accent color can be for buttons and other call-to-actions.